Eurovision 2025
They’re Exchanging Globalism: Why Eurovision Should Return to its Roots
Written By: Chris Benis and Niko Wilk
You’ve probably already heard of Eurovision: Europe’s grandest stage for international music exchange and celebration. The competition has a storied history, with humble beginnings dating back to the 1950s and later serving as a device for fostering Pan-European identity throughout the Cold War and in more recent years.
It’s also never been more popular, drawing in 163 million television viewers in 2024 and another 81 million in unique YouTube views. If you’re unfamiliar with its premise, think of it as a World Cup-type competition for European and Slavic nations, where each country sends one artist to perform an original song live against 35+ other acts representing their homeland. The contest winner is decided over a period of several days by a panel of judges and viewer-submitted ballots, culminating in a spectacle with sky-high entertainment value. Italy (2021), Ukraine (2022), Sweden (2023) and Switzerland (2024) represent the last five years of victors.
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